Marketing with a mission

Branding | Communications | Audience Development

Increase the impact of your mission with an experienced marketing partner. Impact Interactive will help your organization increase awareness, broaden your base, grow financial support, and develop deeper relationships with your supporters.

Our Process

Your mission is important to the people living in South Central Kentucky, but are they aware of that? Whether you need to increase general awareness of your organization and programs, improve retention and engagement with your members and donors, or secure more supporters for an event, we want to help.

Our process is completely catered to your organization’s needs. Together, we’ll:

Plan

The process starts with research. By analyzing your current supporters and learning how and why they engage, we can help your organization deepen existing relationships and identify your untapped audience.

Strategize

Our strategies are rooted in thoughtful audience development. We’ll set goals that contribute to the health of your organization and develop the best strategies to achieve those goals.

Execute

We’ll craft and execute a communication strategy that engages your audience and emboldens your supporters. Services include: brand development, public relations, website design, digital marketing, and more.

Coach

A successful communications campaign depends on the team that delivers it. We’ll provide your team with comprehensive brand guidelines, communications templates, reporting dashboards, and more.

Report

Your staff, board, and other stakeholders need to understand the results of your investment. We’ll provide an initial report with relevant metrics, and continue monitoring the lifetime of the project.

Services

Branding

Your supporters aren’t purchasing tangible products, they’re standing behind you and your work. Let’s make your brand memorable and relevant to increase awareness, engagement, and support.

Digital Marketing

It’s critical your organization has a digital presence that illustrates what you do, and how people can support your efforts. We’ll ensure your website and digital assets are beautiful, easy to find, and highly effective.

Connecting

We can help you leverage low cost platforms with big impact content. We’ll develop a thoughtful content calendar and communication strategies to help you truly connect with your audience.

Writing

It can be difficult to find new and relevant ways to communicate your mission to each segment of your audience. We can craft compelling direct mail appeals, emails, digital content, press releases, and more.

Katie Marquardt

Founder

I’m a creative marketer with an intimate understanding of traditional and emerging marketing trends, and my skills were developed specifically to further nonprofit missions. I have a proven track record of building membership programs and encouraging ongoing loyalty.

After working to understand your audience, I’ll provide targeted, cost-effective strategies that maximize engagement and revenue without unnecessary expenses. I offer comprehensive services, and I’ll handle everything from developing strategy, writing effective copy, executing multichannel communications, and even tracking campaign results.

Let’s connect and discuss marketing for your mission

Contact Katie Marquardt